HomeCare Leads pre-qualifies Michigan Home Help families and delivers each one to a single agency — yours — exclusively, never resold, across all 83 counties. Flat $400 per qualified lead, whether or not the family enrolls. Start with a prepaid block sized to your caregiver capacity, and any lead that doesn't qualify is replaced — so you receive the full count of qualified leads you paid for.
Illustration of HomeCare Leads' process — sample data, no real family information. Each qualified family is delivered to a single agency, never shared.
A delivered lead that doesn't meet the criteria is replaced with another qualified lead — it doesn't consume a paid slot in your order.
Exclusive to your agency. The family confirms they want your agency to contact them before any transfer.
| HomeCare Leads | Typical shared-lead vendors | |
|---|---|---|
| Who else gets the lead | No one — exclusive to your agency | Sold to several agencies at once |
| Recycled / resold names | No | Common |
| Pricing | Flat $400 per qualified lead | Often per-shared-contact |
| If a lead doesn't qualify | Replaced with another qualified lead | Often non-refundable |
| Geographic reach | All 83 Michigan counties | Varies |
A lead is qualified — and billable at the flat $400 — only when all of these are true:
If a lead fails any required item, it isn't qualified, isn't billed, and is replaced with another qualified lead.
We do not verify Medicaid enrollment, and we don't promise enrollment or eligibility approval — eligibility is determined by Medicaid, not by HomeCare Leads.
Flat $400 per qualified lead. Prepaid in the quantity you choose.
Michigan home care agencies that are:
To begin receiving leads, a partner agency completes onboarding, including a signed Marketing & Qualification Services Agreement (MSA) and Business Associate Agreement (BAA).
No. HomeCare Leads is a marketing and lead-generation service. We do not provide care, employ caregivers, or bill Medicaid. We connect Medicaid-approved home care agencies with families seeking the Michigan Home Help Program.
A flat marketing-services fee of $400 per qualified lead, regardless of outcome. It is not a referral fee, a commission, a success fee, or a share of Medicaid revenue, and it does not change based on whether the family enrolls.
You prepay for a block of qualified leads sized to the caregiver capacity you can serve. We deliver against that order. You can start with a small block and scale up as you grow.
It doesn't count against your order. We replace it with another qualified lead — credited in leads, not cash — so you receive the full count of qualified leads you prepaid for.
Yes. Each qualified family is delivered to one partner agency on an exclusive basis. We don't resell or recycle leads.
Routing is based on objective criteria — geographic match and partner agency capacity. It is not based on which agency pays more or converts at a higher rate.
Active Michigan Medicaid Home Help enrollment and a signed MSA and BAA.
Prefer to grab a time now? Book a 15-minute call.
Exclusive, pre-qualified Michigan Home Help families — delivered to one agency, flat $400 per qualified lead, and replaced if a lead doesn't qualify.
Book a 15-minute fit call